MECHANICAL Engineering Project Topics And Materials For Students

MECHANICAL ENGINEERING  PROJECT TOPICS AND MATERIALS FOR STUDENTS

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1. AN ELECTRIC POP-CORN MACHINE
2. AUTOMOBILE MOTOR VEHICLE CONSTRUCTION
3. BENCH SHAPING MACHINE
4. CONSTRUCTION OF A MOBILE REFRIGERATOR
5. CONSTRUCTION OF A MOBILE REFRIGERATOR FRIDGE
6. CONSTRUCTION OF A POTABLE ELECTRIC OPERATED WITH RADIO CONTROL (WIRELESS REMOTE) MOTOR VEHICLE FOR LONG DANZA BUS
7. CONSTRUCTION OF A SCREW CONVEYOR WITH A SINGLE PHASE ELECTRIC MOTOR
8. CONSTRUCTION OF A STANDARD BAKING OVEN (MINI-OVEN) WITH DUAL POWER SOURCE (ELECTRIC/GAS)
9. CONSTRUCTION OF A VERTICAL FIRE TUBE BOILER
10. CONSTRUCTION OF AN ELECTRICAL STOVE WITH THREE-OVEN APARTMENT
11. CONSTRUCTION OF CELLOPHANE SEALING AND CUTTING MACHINE
12. CONSTRUCTION OF GRAIN GRINDING MACHINE
13. CONSTRUCTION OF TWO FACE GAS BURNER
14. DESIGN A ND FABRICATION OF A CONCRETE FLOOR TILES MOULDING MACHINE
15. DESIGN A ND FABRICATION OF A DUST EXTRACTOR
16. DESIGN AND CONSTRUCTION OF A 505 PEUGOT PISTON MOULD
17. DESIGN AND CONSTRUCTION OF A CREEP TESTING EQUIPMENT FOR LOW TEMPERATURE MELTING MATERIAL (PLASTICS)
18. DESIGN AND CONSTRUCTION OF A MODERN NAIL GASKET MACHINE
19. DESIGN AND CONSTRUCTION OF A SPIN DRYER
20. DESIGN AND CONSTRUCTION OF A WOOD LATHE MACHINE
21. DESIGN AND CONSTRUCTION OF BAKING OVEN
22. DESIGN AND CONSTRUCTION OF METALLIC BOOKSHELF
23. DESIGN AND CONSTRUCTION OF PUNCH AND DIE FOR PRODUCTION OF CUPS
24. DESIGN AND FABRICATION OF 80CM X 70CM X 50CM MOBILE DEEP FREEZER
25. DESIGN AND FABRICATION OF A 12M3 MOBILE DEEP FREEZER
26. DESIGN AND FABRICATION OF A CREEP TESTING EQUIPMENT
27. DESIGN AND FABRICATION OF A MECHANICAL LAWN MOWER
28. DESIGN AND FABRICATION OF A METAL BOOKSHELF
29. DESIGN AND FABRICATION OF A MOBILE DEEP FREEZER
30. DESIGN AND FABRICATION OF A MOBILE REFRIGERATOR.
31. DESIGN AND FABRICATION OF A PALM FRUIT DIGESTER
32. DESIGN AND FABRICATION OF A PILOT PRODUCTION PLANT FOR PAINTS (EMULSION AND TEXCOAT)
33. DESIGN AND FABRICATION OF A PRINTING I BLOCK MACHINE
34. DESIGN AND FABRICATION OF AN ELECTRIC STOVE/OVEN
35. DESIGN AND FABRICATION OF BASIC STATIC AND DYNAMIC BALANCING MACHINE
36. DESIGN AND FABRICATION OF CHILDREN SWING
37. DESIGN AND FABRICATION OF CORN SHELLING MACHINE
38. DESIGN AND FABRICATION OF CREEP MATERIAL TESTING EQUIPMENT
39. DESIGN AND FABRICATION OF MODERN LOCKABLE BOOKSHELF.
40. DESIGN AND FABRICATION OF WOOD LATHE MACHINE
41. FABRICATION OF AFFORDABLE CAMP BED
42. FABRICATION OF A METALLIC BOOKSHELF

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43. FABRICATION OF A POLYTHIENE BAG SEALING AND CUTTING MACHINE
44. FABRICATION OF A STANDARD WHEELBARROW
45. FABRICATION OF BENCH SHEARING MACHINE
46. FABRICATION OF METAL SHELF
47. FABRICATION OF REFRIGERATOR (DEEPFREEZE)
48. NYLON CUTTING AND SEALING MACHINE
49. RECTIFICATION AND REPAIR OF A FAULTY AIR CONDITIONER IN THE MECHANICAL ENGINEERING DEPARTMENT AT THE INSTITUTE OF MANAGEMENT AND TECHNOLOGY (I.M.T) ENUGU.
50. REFURBISHING OF MECHANICAL ENGINEERING DRAWING STUDIO
51. REHABILITATION OF INSTITUTE’S GROUP BUS.
52. REPAIR AND FABRICATION OF A REFRIGERATOR SYSTEM
53. REPAIR AND MAINTENANCE OF A FAULTY DEEP FREEZER IN THE DEPARTMENT OF MECHANICAL ENGINEERING
54. REPAIR AND REHABILITATION OF A FACULTY AIR-CONDITIONER IN ENGR. OMEJE’S OFFICE IN INSTITUTE OF MANAGEMENT AND TECHNOLOGY (IMT), ENUGU.
55. REPAIR AND REHABILITATION OF A FACULTY REFRIGERATOR
56. REPAIR AND REHABILITATION OF A FAULTY AIR CONDITIONER
57. REPAIR AND REHABILITATION OF A FAULTY AIR- CONDITIONER IN ENGR. AYOGU AND OKPE’S OFFICE AT INSTITUTE OF MANAGEMENT AND TECHNOLOGY (IMT) ENUGU
58. REPAIR AND REHABILITATION OF A FAULTY AIR-CONDITIONER IN THE MECHANICAL ENGINEERING DEPARTMENT AT THE INSTITUTE OF MANAGEMENT AND TECHNOLOGY (I.M.T.) ENUGU
59. REPAIR AND REHABILITATION OF A FAULTY DEEP FREEZER
60. REPAIR AND REHABILITATION OF A ROOM AIR-CONDITIONER IN MECHANICAL ENGINEERING DEPARTMENT.
61. REPAIR AND REHABILITATION OF FAUTY AIR CONDITIONER
62. REPAIR OF A DAMAGED AIR CONDITIONER IN ENGR. AYOGU AND OKPE’S OFFICE
63. REPAIR OF A DAMAGED REFRIGERATOR
64. REPAIR OF A FAULTY REFRIGERATOR IN THE MECHANICAL ENGINEERING DEPARTMENT OF THE INSTITUTE OF MANAGEMENT AND TECHNOLOGY, ENUGU
65. REPAIR OF AN AIR CONDITIONER IN MECHANICAL ENGINEERING DEPARTMENT
66. REPAIR OF DEEP FREEZER IN MECHANICAL ENGINEERING DEPARTMENT
67. THE CONSTRUCTION AND FABRICATED OF A MOBILE DEEP FREEZER.
68. THE CONSTRUCTION AND FABRICATION OF A METAL BOOKSHELVES
69. THE DESIGN AND CONSTRUCTION OF A HOT PRINTING MACHINE
70. THE DESIGN AND FABRICATION OF A CANDLE MOULDING MACHINE
71. THE DESIGN AND FABRICATION OF A IRON SHELLING MACHINE

72. THE DESIGN AND FABRICATION OF AN ELECTRIC POPCORN FRYING MACHINE
73. THE DESIGN AND FABRICATION OF MECHANICAL LAWN MOWER

 

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74. THE DETAIL FABRICATION OF A CANDLE MOULDING MACHINE
75. THE FABRICATION OF A PRESSURIZED KEROSENE OVEN
76. THE FABRICATION OF A SINGLE FACE PRESSURIZED KEROSENE COOKER.
77 FABRICATION OF A POLYTHENE BAG SEALING AND CUTTING MACHINE
78 FABRICATION OF METAL SHELF
79 RURAL MANAGEMENT AS A STRATEGY FOR REDUCING RURAL – URBAN MIGRATION IN NIGERIA (A CASE STUDY OF ISHIELY LOCAL GOVERNMENT AREA OF EBONYI STATE)
80 CONSTRUCTION OF A MOBILE REFRIGERATOR FRIDGE
91 DESIGN A ND FABRICATION OF A DUST EXTRACTOR
92 CONSTRUCTION OF AN ELECTRICAL STOVE WITH THREE-OVEN APARTMENT
93 DESIGN AND FABRICATION OF A PILOT PRODUCTION PLANT FOR PAINTS (EMULSION AND TEXCOAT)
94 DESIGN AND CONSTRUCTION OF A SPIN DRYER
95 CONSTRUCTION OF A WOODEN BOOK SHELF
96 DESIGN AND CONSTRUCTION OF A WOOD LATHE MACHINE
97 REPAIR OF A DAMAGED REFRIGERATOR
98 CONSTRUCTION OF AN OPEN STEAM DISTILLATION COLUMN

 

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99 THE DETAIL FABRICATION OF A CANDLE MOULDING MACHINE
100 DESIGN AND CONSTRUCTION OF BAKING OVEN
101 REPAIR AND REHABILITATION OF FAULTY AIR CONDITIONER
102 REPAIR OF A DAMAGED AIR CONDITIONER IN ENGR. AYOGU AND OKPE’S OFFICE
103 CONSTRUCTION OF PROPELLER AGITATOR
104 CONSTRUCTION OF TWO FACE GAS BURNER
105 REPAIR OF DEEP FREEZER IN MECHANICAL ENGINEERING DEPARTMENT
106 AN EVALUATION OF PROPERTY RATING PRACTICE IN NIGERIA
(A CASE STUDY OF ENUGU NORTH LOCAL GOVERNMENT AREA)
107 MANAGEMENT OF COMMERCIAL PROPERTIES IN NIGERIA (A CASE STUDY AT AWKA METROPOLIS)
108 FABRICATION OF AFFORDABLE CAMP BED
109 THE PROBLEM OF SOLID WASTE MANAGEMENT IN ENUGU METROPOLIS
A CASE STUDY IN INSTITUTE OF MANAGEMENT AND TECHNOLOGY (I.M.T) CAMPUS III ENUGU
110 REPAIR AND REHABILITATION OF A FAULTY AIR CONDITIONER
111 REFURBISHING OF MECHANICAL ENGINEERING DRAWING STUDIO
112 DESIGN AND FABRICATION OF MODERN LOCKABLE BOOKSHELF.
113 DESIGN AND CONSTRUCTION OF A MODERN NAIL GASKET MACHINE
114 THE DESIGN AND CONSTRUCTION OF A HOT PRINTING MACHINE
115 THE DESIGN AND FABRICATION OF MECHANICAL LAWN MOWER
116 A COMPARATIVE ANALYSIS OF RENTAL VARIATION IN RESIDENTIAL AND COMMERCIAL PROPERTIES IN NIGERIA (A CASE STUDY OF OGUI NEW LAYOUT ENUGU)
117 DESIGN AND CONSTRUCTION OF A 60 WATTS POWER AMPLIFIER
118 PRODUCTION AND ACCEPTABILITY STUDIES OF MALTED SORGHUM (SORGHUM BICOLOR) BISCUIT
119 CONSTRUCTION OF A STANDARD BANKING OVEN (MINI-OVEN) WITH DUAL POWER SOURCE (ELECTRIC/GAS)
120 RECTIFICATION AND REPAIR OF A FAULTY AIR CONDITIONER IN THE MECHANICAL ENGINEERING DEPARTMENT AT THE INSTITUTE OF MANAGEMENT AND TECHNOLOGY (I.M.T) ENUGU.
121 DESIGN AND FABRICATION OF WOOD LATHE MACHINE
122 POLLUTANTS IN ENUGU URBAN AN EMISSION INVENTORY OF POLLUTANTS IN ENUGU URBAN
123. THE RATE OF BLEACHING OF PALM OIL WHITE COAL.
124 PRODUCTION OF CASSAVA FLOUR USING TRADITIONAL PROCESSING METHOD AND MODERN PROCESSING METHOD.
125 CHARACTERIZATION OF SOME BRANDED MOTOR OIL
126 DEVELOPING THE PROCESS OF PLASTIC INDUSTRY IN NIGERIA
127 PRODUCTION OF HIGH QUALITY BODY PERFUME
128 PROCESS DEVELOPMENT IN THE PRODUCTION OF VEGETABLE OIL FROM LOCAL RAW MATERIAL
129 COMPARISON RESEARCH ON SOAP AND DETERGENT POWDER
130 PRODUCTION OF VEGETABLE OIL USING ENUGU COAL
131 NEW FORMULAE FOR ESTIMATING FIXED INVESTMENT CAPITAL COSTS
132 PRODUCTION OF HOUSE HOLD INSECT- KILLER
133 RESEARCH PROJECT ON BLEACHING OF PALM OIL WITH NIGERIA CLAY
134 MODIFICATION OF MODEL SEDIMENTATION TANK
135 CONSTRUCTION OF METAL MOULD FOR SOAP PRODUCTION
136 CONSTRUCTION OF A SIMPLE METALLIC MOULD

 

 

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Secretary/Office Technology and Management Project Topics And Materials For Students

OFFICE TECHNOLOGY/ SECRETARY PROJECT TOPICS AND MATERIAL FOR STUDENTS

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Account Name : Chi E-Concept Int’l
ACCOUNT NUMBER:  0115939447

First Bank:
Account Name: Chi E-Concept Int’l
Account Name: 3059320631

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08074466939 Or 08063386834,   The Project Title  You  Selected On Our Website , Amount Paid, Depositor Name, Your Email Address, Payment Date. You Will Receive Your Material In Less Than 1 Hour Once We Confirm Your Payment.

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1. EFFECTIVE COMMUNICATION BETWEEN THE MANAGERS AND EMPLOYEES OF P.Z. INDUSTRIES NIGERIA PLC
2. A STUDY OF THE NEGATIVE IMPACT OF TECHNOLOGICAL DEVELOPMENT ON THE SECRETARY IN A MODERN OFFICE. ( A CASE STUDY OF SOME SELLECTED BANKS IN)
3. PROBLEMS ENCOUNTERED BY MARRIED FEMALE SECRETARIES IN PARASTATALS IN
4. PROBLEM OF RECORDS MANAGEMENT IN INSTITUTE OF MANAGEMENT AND TECHNOLOGY
5. THE STATUS AND IMPACT OF THE SECRETARY IN THE LABOUR MARKET (A CASE STUDY OF SOME SELECTED ORGANIZATIONS IN
6. A COMPARATIVE STUDY OF PUBLIC AND PRIVATE SCHOOLS STUDENTS PERFORMANCE IN SHORTHAND IN ENUGU METROPOLIS ( A CASE STUDY OF )
7. THE EFFECT OF MANAGERS LEADERSHIP STYLE ON THE SECRETARIES PRODUCTVITY IN ANAMMCO.
8. AN INVESTIGATION INTO THE CONTRIBUTION OF PERSONAL SECRETARIES TO THE OPERATIONAL SUCCESS OF THE FIRST BANK PLC, ? UNBAIN.
9. THE ROLE OF SECRATARIES TOOL FOR ENHANCING THE QUALITY OF SERVICES RENDERED BY GOVERNMENT ESTABLISHMENT (A CASE STUDY OF UNIVERSITY OF NIGERIA, ? CAMPUS)
10. A SURVEY OF PROBLEMS ASSOCIATED WITH THE TEACHING AND LEARNING OF SHORTHAND AND TYPEWRITING AT BOTH THE I.M.T AND OSISATECH PLYTECHNICS
11. IDENTIFICATION OF THE PROBLEMS OF SECRETARIAL STUDIES DEPARTMENT IN ?.
12. A SURVEY OF THE ROLE OF MODERN OFFICE EQUIPMENT IN MODERN OFFICES IN ENUGU URBAN.
13. THE IMPACT OF INDUSTRIAL WORK EXPERIENCE ON STUDENT DEPARTMENT SECRETARIAL STUDIES (A CASE STUDY OF DEPARTMENT OF SECRETARIAL STUDIES)
14. THE EFFECTS OF INFORMATION AND COMMUNICATION TECHNOLOGIES ON THE PERFORMANCE OF THE OFFICE STAFF
15. AN INVESTIGATION INTO THE CHALLENGES OF MODERN AUTOMATION ON THE JOB PERFORMANCE OF SECRETARIES IN FINANCIAL HOUSES  LOCAL GOVERNMENT AREA
16. THE IMPACT OF HUMAN RELATIONS ON THE JOB PERFORMANCE OF SECRETARIES IN FINANCIAL INSTITUTIONS (A CASE STUDY OF ? URBAN)
17. CONTRIBUTION OF MODERN COMMUNICATION EQUIPMENT TO JOB EFFICIENCY OF THE SECRETARY (A CASE STUDY OF FIRST BANK OF NIGERIA PLC)
18. THE ROLES OF MODERN COMMUNICATION TOOLS IN THE DEVELOPMENT OF SECRETARIAL PROFESSION (A CASE STUDY OF MANMARK LIMITED)
19. THE ATTITUDE OF SECRETARIES TOWARDS THE USE OF MODERN OFFICE MACHINES IN SOME SELECTED COMMERCIAL BANKS IN ?
20. THE RELEVANCE OF COMPUTER IN MANAGEMENT INFORMATION SYSTEM (A CASE STUDY OF NITEL PLC)
21. FACTORS MILITATING AGAINST THE TRAINING OF SECRETARIAL STUDENT IN POLYTECHNICS IN ENUGU STATE (A CASE STUDY OF ?).
22. OCCUPATIONAL CHANGES AND THE ADVERSE EFFECTS ON THE SECRETARY (A CASE STUDY OF SOME SELECTED ESTABLISHMENT IN?)
23. EFFECTS OF POOR INSTRUCTIONAL FACILITIES IN THE DEPARTMENT OF SECRETARIAL STUDIES IN POLITHENICS IN ? URBAN
24. THE STUDY OF THE EFFECT OF MANAGERS LEADERSHIP STYLE ON THE SECRETARY’S PRODUCTIVITY A CASE STUDY OF MOBIL PRODUCING NIGERIA UNLIMITED ?

25. A SURVEY OF THE PROBLEMS AND PROSPECTS OF BILINGUAL SECRETARIES IN AN ORGANISATION (A CASE STUDY OF THE ALLIANCE FRANCAISE OWERRI)
26. A SURVEY OF THE UNEMPLOYMENT PROBLEMS AMONGST GRADUATE OF INSTITUTION OF HIGHER LEARNING IN ? URBAN
27. IDENTIFYING THE CONSEQUENCES OF INEFFICIENT FILING SYSTEM IN AN ORGANISATION. (A CASE STUDY OF SELECTED ORGANISATIONS IN ?)
28. A STUDY OF JOB PROSPECTS OF SECRETARIES IN SOME SELECTED BUSINESS ORGANISATION IN STATE
29. EMPLOYERS’ PERCEPTION OF THE HND SECRETARIAL GRADUATES IN SELECTED COMPANIES IN  ?URBAN
30. THE IMPACT OF THE INTERNET ON SECRETARIAL STUDIES IN SELECTED BUSINESS ORGANISATIONS IN ENUGU METROPOLIS
31. JOB DISSATISFACTION AND ITS IMPLICATION TO CAREER SECRETARIES IN FEDERAL ESTABLISHMENTS (A CASE STUDY OF NEPA)
32. THE CONTRIBUTION OF SECRETARIES TOWARDS THE ACHIEVEMENT OF ORGANIZATIONAL GOALS
33. THE EFFECT OF JOB DESIGN ON SECRETARIAL PERFORMANCE
34. THE CAUSES AND EFFECTS OF FRUSTRATION ON NIGERIAN SECREARIES A CASE STUDY OF NIGERIAN BREWERIES PLC

35. A SURVEY OF THE FACTORS RESPONSIBLE FOR STUDENT POOR PERFORMANCE IN SHORTHAND IN POLYTECHNICS IN STATE.

36. MANAGEMENT PERCEPTION OF B.SC CERTIFICATE HOLDERS AND THEIR HND COUNTERPARTS IN NIGERIAN CIVIL SERVICE – A CASE STUDY OF  STATE CIVIL SERVICE COMMISSION
37. THE EFEFCTS OF STRESS ON MODERN SECREARIES IN NEPA ZONAL HEADQUARTERS
38. A STUDY OF THE FACTORS AFFECTING SECRETARIES PRODUCTIVITY IN SELECTED MODERN BUSINESS ORGANIZATION IN ? METROPOLIS
39. EFFECT OF STAFF WELFARE AND MOTIVATION ON THE PRODUCTIVITY OF A SECRETARY (A CASE STUDY OF THE CENTRAL BANK OF NIGERIA)
40. OF EFFECTS OF POOR OFFICE ENVIRONMENT ON THE SECRETARY’S JOB PERFORMANCE (A CASE STUDY OF?)
41. THE ROLES OF A SECRETARY IN AN BANK ADMINISTRATION ( A CASE STUDY OF FIRST BANK OF NIGERIA PLC)
42. THE ROLE OF DATA PRESERVATION IN ENHANCING THE EFFICIENCY OF SECRETARIAL FUNCTION IN SELECTED BANK IN ? METROPOLIS
43 A SURVEY OF THE IMPACT OF HIGH RATE OF FAILURES IN SHORTHAND IN THE DEPARTMENT OF SECRETARIAL STUDIES,

44. THE INFLUENCE OF COMMUNICATION EQUIPMENT ON THE EFFICIENCY OF THE SECRETARY. A CASE STUDY OF NBL/AMA GREENFILED 9TH MILE CORNER ENUGU
45. A SURVEY OF OCCUPATIONL CHALLENGES FACING SECRETARIES IN THE ENUGU STATE CIVIL SERVICE.(CASE STAUDIES OF MINISTRY OF EDUCATION AND WORKS)
46. AN IDENTIFICATION OF THE EFFECTS OF COMPUTER LITERACY ON MODERN SECRETARIES IN NEPA ENUGU
47. PROBLEMS OF SHORTHAND TO SECRETARIAL STUDENTS IN INSTITUTIONS OF HIGHER LEARNING (A CASE STUDY OF INSTITUTE OF MANAGEMENT AND TECHNOLOGY AND FEDERAL POLYTECHNIC IDAH)
48. SOCIO-ECONOMIC AND TECHNOLOGICAL SYSTEMS OF MODERN BUSINESS AND THEIR EFFECTS ON THE JOB OF THE SECRETARY (A CASE STUDY OF NIGERIA TELECOMMUNICATION LIMITED)
49. THE CHALLENGES OF WORD PROCESSING TO SECRETARIES IN SOME ELECTED FINANCIAL INSTITUTIONS IN ENUGU STATE
50. THE RELEVANCE OF INDUSTRIAL WORK EXPERINCE TO SECRETARIAL STUDENTS (A CASE STUDY OF THE DEPARTMENT OF SECRTARIAL STUDIES IMT ENUGU
51. A SURVEY OF THE CAUSES OF POOR PERFORMANCE OF STUDENTS IN
SHORTHAND IN DEPARTMENT OF SECRETARIAL STUDIES, I.M.T, ENUGU.
52. MOTIVATION AS AN INSTRUNMENT FOR ACHIEVEMENT OF HIGHER PRODUCTIVITY (A CASE STUDY OF GUARRANTY TRUST BANK, ENUGU, ENUGU STATE)
53. IMPACT OF COMPUTER ON SECRETARIAL FUNCTIONS

54. THE ROLE OF EFFECTIVE COMMUNICATION IN THE PERFORMANCE AND PRODUCTIVITY OF A SECRETARY (A CASE SUDY OF ENUGU STATE MINISTRY OF FINANCE)
55. PROBLEMS ENCOUNTERED BY FEMALE SECRETARIES IN BUSINESS ORGANIZATION. A CASE STUDY OF (NEPA ENUGU)
56. THE SECRETARY AND THE EFFECTS OF NEW OFFICE TECHNOLOGIES ON RECORD KEEPING MANAGEMENT (IN SOME SELECTED ESTABLISHMENTS IN ENUGU STATE).
57. COMMUNICATION AMONG STUDENT SECRETARIES (BARRIERS, EFFECTS, SOLUTION) IN IMT, ENUGU
58. IMPACT OF WORKING CONDITIONS ON PERFORMANCE OF PROFESSIONAL SECRETARIES (A CASE STUDY OF ANAMCO EMENE, ENUGU)
59. INTERPERSONAL/HUMAN REALTIONS SKILLS SECRETARIES REQUIRE FOR EFFECTIVE JOB PERFORMANCE IN INDUSTRIES IN ENUGU URBAN
60. A SURVEY OF THE ROLES OF RETAIL BUSINESS HOUSES IN PROVIDING EMPLOYMENT FOR SECRETARIES IN SELECTED BUSINESS HOUSES IN ENUGU URBAN.
61. CAUSES OF OCCUPATIONAL CHANGE IN SECRETARIAL PROFESSION (A CASE STUDY OF INSTITUTE OF MANAGEMENT AND TECHNOLOGY (IMT) ENUGU)
62. THE CONTRIBUTIONS OF MODERN TECHNOLOGY IN THE ADVANCEMENT OF SECRETARIAL PROFESSION (A CASE STUDY OF ANAMMCO & EMENITE
63. AN INVESTIGATION INTO THE IMPORTANCE OF ETHICS AND SOCIAL RESPONSIBILITIES OF A BUSINESS ORGANISATION. ( A CASE STUDY OF NICON INSURANCE CORPORATION ENUGU.
64. SECRETARY AS THE IMAGE – MAKER OF A BUSINESS ORGANIZATION
(A CASE STUDY OF NIGERIAN BREWERIES PLC ONITSHA AND OUR LADY’S INDUSTRIES NKPOR-AGU ANAMBRA STATE
65. THE EFFECTS OF MODERN COMMUNICATION EQUIPMENT ON THE SECRETARIAL PERFORMANCE. (A CASE STUDY OF NB PLC-ENUGU).
66. THE SURVEY OF THE EFFECT OF MOTIVATION ON JOB PERFORMANCE OF SECRETARIES (A CASE STUDY OF EMENITE LTD, ENUGU)
67. A SURVEY OF FACTORS THAT INFLUENCE THE PERFORMANCE OF SECRETARIES IN PRIVATE ORGANIZATIOON IN NSUKKA LOCAL GOVERNMENT AREA OF ENUGU STATE
68. PROBLEMS AFFECTING EFFICIENT PERFORMANCE OF SECRETARIAL FUNCTIONS (A CASE STUDY OF SELECTED ORGANIZATIONS AND MINISTRIES IN ENUGU METROPOLIS)
69. PROBLEMS AND PROSPECTS OF TEACHING AND LEARNING BUSINESS STUDIES IN SECONDARY SCHOOLS IN NUSKKA ZONE
70. A SURVEY OF ROLES AND PERFORMANCE EFFECTIVITY OF SECRETARIES IN MODERN COMMUNICATION INDUSTRIES IN ENUGU URBAN
71. THE STRATEGIES FOR IMPROVING THE FUNCTIONALITIES OF IN-SERVICE TRAINING OF SECRETARIES IN MODERN BUSINESS ORGANIZATION IN ENUGU STATE
72. THE PROSPECTS OF SECRETARIES IN OFFICE ADMINISTERATION AND MANAGEMENT (A CASE STUDY OF I.M.T ENUGU)
73. A SURVEY OF WORDPROCESSING COMPETENCIES REQUIRED BY MODERN SECRETARIES IN THE BANKING INDUSTRY (A CASE STUDY OF BROAD BANK AND CENTRAL BANK OF NIGERIA, ENUGU OFFICE)
74. EFFECTS OF COMMUNICATION BARRIERS IN ACHIVEING ORGANIZATIONAL GOALS IN NIGER GASS, EMEME ENUGU
75. A SURVEY OF WORK INCENTIVES OFFERED TO THE EMPLOYEES AMA BREWERIES LIMITED 9TH MILE CORNER, NGWO
76. A SURVEY OF THE MANAGEMENT PROBLEMS OF BUSINESS CENTRES IN AGWU (A STUDY OF SELECTED BUSINESS CENTRES IN AGWU LOCAL GOVERNMENT AREA)
77. AN APPRAISAL OF THE JOB SATISFACTION OF SECRETARIAL IN GOVERNMENT ESTABLISHMENT IN ENUGU STATE A CASE STUDY OF THE NIGERIAN TELE-COMMUNICATION (NITEL) PLC IN ENUGU METROPOLIS
78. OCCUPATIONAL MOBILITY AND THE EFFECTS ON SECRETARIES OCCUPATIONAL PROSPECTS (A CASE STUDY OF SOME SELECTED FINANCIAL INSTITUTION IN ENUGU URBAN)
79. APPLICATION OF SHORTHAND SKILL IN TODAY’S BUSINESS OFFICES

 

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80. THE FACTORS THAT AFFECT PERFORMANCE OF SECRETARIAL CAREER IN SOME SELECTED ORGANIZATION IN ENUGU CAPITAL TERRITORY
81. THE EFFECT OF MODERN OFFICE AUTOMATION ON THE PRODUCTIVITY OF SECRETARIES IN GOVERNMENT PARASTATALS IN ENUGU STATE.(A CASE STUDY OF UNTH, ENUGU)
82. A SURVEY OF WELFARE PACKAGES AVALIABLE TO THE EMPLOYEES OF THE NIGERIA RAILWAY CORPORTAION AND THE EFFECT ON THEIR PERFORMANCE.
83. THE EFFECTS OF STRESS ON THE SECRETARY’S JOB PERFORMANCE (A CASE STUDY OF ANAMMCO AND EMENITE ALUMINIUM COMPANY, ENUGU)
84. THE CHALLENGES OF INFORMATION AND COMMUNICATION TECHOLOGY (ICT) TO MODERN SECRETARIES (STUDY OF NIGERIAN-AMERICAN BANK LIMITED (NAMBL) AND WEMA BANK PLC).
85. A COMPARATIVE ANALYSIS OF THE ATTITUDES OF MALES AND FEMALES STUDENTS TOWARDS SHORTHAND COURSE
86. A SURVEY OF PROBLEMS OF CYBERCAFE IN DELTA STATE, NIGERIA. A CASE STUDY OF 80 CYBERCAFES IN ASABA
87. STAFF DISENGAGEMENT AND ITS EFFECT ON THE MORALE OF WORKERS A CASE STUDY OF FEDERAL, RADIO CORPORATION OF NIGERIA, ENUGU
88. A STUDY OF THE ROLE AND PERFORMANCE EFFECTIVENESS OF PROFESSIONAL SECRETARIES IN SELECTED GOVERNMENT METROPOLIS A STUDY OF THREE SELECTED GOVERNMENT PARASTATALS
89. AN INVESTIGATION INTO THE DYNAMIC ROLE OF SECRETARIES IN BUSINESS ORGANIZATION (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC ENUGU)
90. A COMPARATIVE STUDY OF THE ROLE OF SMALL AND MEDIUM SCALE ENTERPRISES IN THE ECONOMIC GROWTH OF AN ECONOMY. A CASE STUDY OF ENUGU STATE
91. AN INVESTIGATION INTO THE CAUSES OF STUDENTS POOR ATTITUDE TOWARDS THE STUDY OF SECRETARIAL ADMINISTRATION IN TERTIARY INSITUTIONS IN ENUGU STATE
92. INVESTIGATION INTO FACTORS RESPONSIBLE FOR DOWNITURN IN MALE STUDENTS ENROLLMENT IN SECRETARIAL STUDIES DEPARTMENT
93. THE EFFECTS OF HUMAN RELATIONS POLICIES ON THE PERFORMANCE OF SECRETARIES IN EMENITE PLC AND AMAH BREWERIES NGWO
94. PROBLEMS OF MANPOWER TRAINING AND DEVELOPMENT IN MANUFACTURING INDUSTRIES (A CASE STUDY OF ANAMMCO)
95. THE CONTRIBUTIONS OF AGRICULTURE TO RURAL DEVELOPMENT: (A CASE STUDY IN UDI LOCAL GOVERNMENT AREA, ENUGU STATE)
96. AN EVALUATION OF THE PERFORMANCE AND PROBLEM OF SECRATARIES IN ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY (ESUT) ENUGU
98. AN ANALYSIS OF THE PERFORMANANCES OF MODERM SECRETARIES IN IBETO GROUP OF COMPANIES NNEWI
99. THE IMPACT OF SECRETARIES IN IMPROVING THE QUALITY OF SERVICES RENDERED BY NIGERIAN TELECOMMUNICATION PLC (NITE), ENUGU
100. APPLICATION OF THE MARKETING CONCEPT IN THE BANKING SERVICE(A CASE STUDY OF COMMERCIAL BANKS IN OWERRI MUNICIPAL OWERRI IMO STATE)
101. THE EFFECT OF COMMUNICATION BARRIERS IN ORGANIZATIONAL SUCCESS ( A CASE STUDY OF ANMMCO)
102. IMPACT OF MOTIVATION OF WORKERS IN SOME SELECTED ORGANIZATION (A CASE STUDY OF EMENITE LIMITED ENUGU)

 

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103. SELF ORGANISATION AND TIME MANAGEMENT SKILLS NEEDED BY MODERN SECRETARIES FOR SUCCESSFUL JOB PERFORMANCE IN THE BANKING INDUSTRY A CASE STUDY OF NEW NIGERIA BANK PLC LAGOS
104. THE IMPACT OF INFORMATION TECHNOLOGY ON THE SECRETARIAL PROFESSION (A CASE STUDY OF SELECTED BUSINESS ORGANIZATIONS IN PORT-HARCOURT METROPOLIS)
105. A STUDY OF AN ANALYSIS OF THE OCCUPATIONAL SCHEDULES FOR SECRETARIES IN THE ANAMBRA STATE CIVIL SERVICE
106. A STUDY OF EFFECTS OF FRUSTRATION ON NIGERIAN SECRETARIES, A CASE STUDY OF COAL CORPORATION ENUGU
107. A COMPARATIVE STUDY OF SECRETARIAL PROFESSION IN NIGERIA YESTERDAY AND TODAY (A CASE STUDY OF IBETO GROUP OF COMPANIES )
108 A STUDY OF JOB PROSPECTS OF SECRETARIES IN SOME SELECTED BUSINESS ORGANISATION IN ?STATE
109 A SURVEY OF THE FACTORS MILITATING AGAINST THE MODERN SECRETARIES IN SELECTED BANKS IN? STATE
110 A SURVEY OF WORDPROCESSING COMPETENCIES REQUIRED BY MODERN SECRETARIES IN THE BANKING INDUSTRY ( A CASE STUDY OF)
111 MOTIVATION AS AN INSTRUNMENT FOR ACHIEVEMENT OF HIGHER PRODUCTIVITY (A CASE STUDY OF GIRRANTY TRUST BANK, ENUGU, ?STATE)
112 THE IMPACT OF THE INTRODUCTION OF THE COMPUTER ON THE SECRETARIAL PROFESSION (A CASE STUDY OF SELECTED BANKS IN? METROPOLIS)
113 PROBLEMS AND PROSPECTS OF TEACHING AND LEARNING BUSINESS STUDIES IN SECONDARY SCHOOLS IN ?A ZONE
114 THE STRATEGIES FOR IMPROVING THE FUNCTIONALITIES OF IN-SERVICE TRAINING OF SECRETARIES IN MODERN BUSINESS ORGANIZATION IN ? STATE
115 MOTIVATION AND EMPLOYEES PRODUCTIVITY (A CASE STUDY OF NIGERIAN BOTTLING COMPANY N.B.C).
116  APPLICATION OF SHORTHAND SKILLS IN TODAS BUSINESS OFFICES IN? URBAN

117   THE IMPACT OF MODERN COMMUNICATION FACILITIES ON THE SECRETARY

118MOTIVATIONAL TOOLS AND THE PRODUCTIVITY OF OFFICE PROFESSIONALS

119  THE EFFECT OF WORKING CONDITION ON THE PERFORMANCE OF SECRETARIES IN AN ORGANIZATION

120    EFFECTS OF INFORMATION TECHNOLOGY ON THE PERFORMANCE OF THE OFFICE MANAGER

121         “EFFECT OF MODERN TECHNOLOGY ON THE SECRETARIAL PROFESSION IN GOVERNMENTAL PARASTATALS”.

122         THE IMPACT OF OFFICE ENVIRONMENT ON OFFICE   PROFESSIONALS PRODUCTIVITY

123         THE IMPACT OF INFORMATION TECHNOLOGY ON THE MODERN BUSINESS WORLD

124         MORALE AND OFFICE PROFESSIONAL’S PRODUCTIVITY

125         THE IMPACT OF INTERNET SOFTWARE PACKAGES TO THE MODERN SECRETARY

126         EVALUATION OF THE PERFORMANCE OF A PROFESSIONAL SECRETARY AND A COMPUTER OPERATOR IN AN ORGANIZATION

127         TEAMWORK AND ORGANIZATIONAL PRODUCTIVITY

 

 

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THE PRACTICE OF CORPORATE SOCIAL RESPONSIBILITIES IN THE BREWERY INDUSTRY

THE PRACTICE OF CORPORATE SOCIAL RESPONSIBILITIES IN THE BREWERY INDUSTRY

(A CASE STUDY OF THE NIGERIAN BREWERIES)

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 GTBANK
Account Name : Chi E-Concept Int’l
ACCOUNT NUMBER:  0115939447

First Bank:
Account Name: Chi E-Concept Int’l
Account Name: 3059320631

We also accept :   ATM transfer , online money  transfer 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

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ABSTRACT
The research is on the practices of corporate social responsibilities in the Brewery industry. (A case study of the Nigerian Breweries Plc Ama Enugu). Primary and secondary data were collected to solve the research problem.  Questionnaires were used as research instrument.  The population of the study comprised the customers, management and relevant staff of Nigerian Breweries Plc in Enugu metropolis.  In order to carry out the work effectively the following objectives were formulated.

  1. To determine whether Nigerian Breweries Plc Ama socially responsible in its operation.
  2. To identify whether Nigerian Breweries Plc contribute to social causes.
  3. To determine whether Nigerian Breweries Plc came about the environment which it operates.

In organizing and presenting the data collected, tables, frequencies and percentages were used while the hypotheses tested with chi – square.  Based on this, the researcher recorded the following findings.
Customers in Enugu metropolis indicated that Nigerian Breweries Plc contributes to social causes.
                                      TABLE OF CONTENTS
CHAPTER ONE:
1.0     INTRODUCTION

    1. Statement of the problem
    2. Objectives of the study
    3. Significance of the study
    4. Scope of the study
    5. Research hypothesis
    6. Definition of terms

CHAPTER TWO

  1. THE PRACTICE OF SOCIAL RESPONSIBILITIES IN NIGERIA

2.1     Criticisms of social responsibilities

    1. What is social responsibility and ethic marketing
    2. Areas of social responsibility
    3. Factors affecting social ethical standard
    4. Consumerism
    5. Company’s profile

CHAPTER THREE
3.0     RESEARCH METHODOLOGY

    1. Source of data collection
    2. Population of the study
    3. Determination of sample size
    4. Sampling techniques
    5. Research instrument used
    6. Method of data collection
    7. Method of analysis
    8. Limitation of the study

CHAPTER FOUR
4.0     Data presentation and

    1. Analysis of data
    2. Test of hypothesis

CHAPTER FIVE
5.0     Summary of findings

    1. Recommendation
    2. Conclusion
    3. Bibliography

                                     CHAPTER ONE
1.0     INTRODUCTION
Marketers should not only think of customers satisfaction as the key to profitability.  The marketer operates in an environment.  Where several forces are in a state of dynamic tension and these forces must never be under estimated by the marketer.  Socially responsible marketing recognizes that the organization is part of a larger society and as a result should be accountable to that larger society for its actions.

Okonkwo (2000:128) noted that social possibilities is the concerted efforts of business operators to initiate, formulate and implement policies and decision concerning the well being of the society by studying how their business actions and inactions affect the numbers of the society and taking corrective measures.

 

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In the view of Adirika, Ebue and Nnolim (2001:29 – 292) some scholars argue that the responsibility of business is to make profit.  By doing so, the society benefits and peoples material needs are met.  However, other scholars are the opinion that the responsibility of a business is to satisfy the society.  Te firm belongs to the people and thus has an obligation to the different section of the society, suppliers, consumers, stock brokers, employees, local community, government and the general public.  The social responsibility of business is a logical extension of the societal marketing concept and social marketing.   Marketers social responsibilities flow out of their conception of business ethic.  Ethics is the study of right or wrong.  The conduct of most business people are highly unethical.  There are practices such as false or misleading advertisements, overpriced, shoddy goods, bribes to win business, industrial pollution and defective, dangerous and harmful products. Berkowitz et al (1997:110) are of the opinion that social responsibility as meaning that organizations are part of a larger society and are accountable to that society for their actions even though like ethics agreement on the nature and scope of social responsibility is difficult to come by, given the diversity of values present in different societal business and organizational culture.

To Berkowitz et al there are three vasic concept of social responsibility.

  1. Profit responsibility: It holds that companies have a single responsibility and that is to maximize fit provided they operate within the rules of the game.

Those companies which charge very high prices for new HIV drugs believe so much on this

  1. Stakeholders responsibility; This is a fallout of criticisms of the profit responsibility.  It focuses on the obligation an organization has to those who can affect achievement of its objectives, viz. customers, employees, suppliers and distributor.  Many companies have recalled products which they found defective, industrious or harmful, because they felt that inspite or the high cost of such recall, it was in the best interest of the stakeholder to do so and that doing otherwise would have negatively impacted on the image of the product and the companies concerned.
  2. Societal responsibility: this is a much broader concept of social responsibility and refers to the obligation that organizations have to the preservation of the ecological environment and interest of master marketers (Enligned self interest) to be societally responsible, such companies win the trust, patronage and support of the larger public welfare have led to the formation such international organizations like coreen peace (Berkowitz et al 1997:111 0 112).

The role of business including brewery industry is to act within the frame work established by ethics and by government to satisfy the demands of the public.  Guided by this framework, more and more business are becoming increasingly more socially responsible.  It is because of the importance of social responsibility in business that the researcher takes a critical look at the practice of corporate social responsibilities in brewery industry with reference to Nigerian brewery industry Ana Enugu.

 

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1.1     STATEMENT OF PROBLEM
Many organization including brewery industry pursue the profit objective relentlessly.  Some take cognizance of the needs of the customers but most do not as they operate under an environment to their customers.

Many brewery industries are only interested on only those that can help them make profit even at the erthlement the concept of social responsibility require companies to consider the implication of their action within the whole social system and the system hold the company responsible for any damage the company’s action will have any where in that system.

Social responsibility is the responsiveness of a business to the problem and interest of the society.  It is carrying out the moral obligation of business to the society most of this brewery companies.  It is because of the importance of social responsibility improving customers  welfare and improve company’s performance that there searcher take in critical look at the practice of corporate social responsibilities in the brewery industry.

 

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THE IMPACT OF PERSONAL SELLING ON THE SALES OF DURABLE CONSUMER GOODS IN NASCO CARPET-JOS.

THE IMPACT OF PERSONAL SELLING ON THE SALES OF DURABLE CONSUMER GOODS IN NASCO CARPET-JOS.

 

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Account Name : Chi E-Concept Int’l
ACCOUNT NUMBER:  0115939447

First Bank:
Account Name: Chi E-Concept Int’l
Account Name: 3059320631

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ABSTRACT

This project is focused on the impact of personal selling on the sales of durable consumer goods of NASCO carpet Jos. It is common knowledge that personal selling as one of the promotional tolls available to a marketer indispensable in the sales of consumer product. In the course of the study the researcher employed exploratory approach to acquire the needed information through the use of questionnaire personal selling interview and observation. Base on the recommendation the company should boosting the sales force performance and the organization profitability. Also more salesman should be employed and give them adequate training and incentive so as to ensure proper coverage of the existing and potential market.


TABLE OF CONTENT

Chapter One

  • Introduction
    • Statement of the general problem
    • Background of the subject matter
    • Scope of the study
    • Limitation of the study
    • Rationale for the study
    • Historical background of NASCO Jos
    • Definition of terms

Chapter two

  • Literature review
    • Definition of personal selling
    • The importance of personal selling
    • The quality needed of salesman/person
    • Function of selling salesman
    • Types of buyer that salespeople do come across
    • Type of selling job
    • Method of compensating the sleds people

Chapter three

  • Methodology
    • Research methodology and approved used
    • Research instrument used
    • Questionnaire method
    • Personal interview
    • Documentary method
    • Observation
    • Statement of hypothesis

Chapter four

  • Introduction
    • Characteristics of the respondent, age, educational
    • Presentation of data and analysis of data
    • Proof of hypothesis (testing)
    • Decision rule
    • Research findings

Chapter five

  • Summary
    • Conclusion
    • Recommendation
    • Bibliography

 

CHAPTER TWO

 

  • LITERATURE REVIEW

 

This part of the write up is the view of what the authors have written on the personal selling as one of the important promotional tools in the marketing of consumer goods and services. This reviews is to give the research work a very strong foundation and reliability.

 

2.1    DEFINITION OF PERSONAL SELLING

Markin (1971) define personal selling as a direct tale – to – tale relationship between a seller and potentials buyers. The seller and the buyer here needs tale to tale and discuss business whereby the sales persons present their goods and services to the potential buyers or customers for the purpose of making sales.

 

According to him, since in telephone selling, it involves exchange of idea between one person and another whereby immediate feedback could be relieved by the sales person instantly. It should be regarded as a form of personal selling.

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Shapro (1973 p. 147) defined personal selling as the act of successfully persuading prospects or customers to big product or service from which can derived suitable benefit, thereby increasing their total satisfaction. In sales management by Robertson and Berbjennjer (1972 p. 200) the expressed that this definition always conflicting with the experience of people who have the contacts with salespeople. They sated that it is rather a reflection of ownerships, high pressure sales tactic or any equally distasteful episode, Shapiro further asserted that his situation is changing because is very clear that only through the creation of mutual satisfaction that selling succeeds, Shapiro is of the view that both buyers and the seller must benefits in the modern view of (salesmanship) personal selling.

 

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According to Kotler (1980 p. 500) personal selling is the oral presentation in a conversation with one or more prospective purchasers for the purpose of making sales. He views personal selling as the process of passing information about the quality and benefits of a product to potential buyers and customers in an attempt to convince them to buy. To bring out clearly the uniqueness of personal selling, he explained that buyers to in search of information beyond the mass media source to seek the opinion of knowledgeable people.

Peterson (1977 p. 24) define personal selling as “a means of communicating to customer and potentials buyer which involves directs person to person interaction between salesman and consumers” he went further and explained that sales manager plan, direct and control the efforts of individual sales person, the authors almost have the same view about what personal selling is the emphasis is on tale to tale confrontation of buyer and seller.

 

Umerah (2001 p. 6) defined personal selling as “selling process that involves sales person/customer physical interaction in transactional form that is sales person convince customer to win other build confidence and trust. He said these attribute are necessary for repeat business.

 

2.2   IMPORTANCE OF PERSONAL SELLING

Tack (1975 p. 10-11) viewed personal selling as “the life wire of a company, the community and the country at large”. He made an assumption of a situation whereby the salesman in a country go on strike for twelve (12) months he explained that the buyer of goods and services here will be held to ransom, because no new models could be introduced into the market and that the companies will heavily their resources into less full activities like advertising, sales promotion, public relations, publicity to teach, inform and sell. He started that by so doing, only those item that already have great markets potentials and easy to acquire and used, sell themselves by those that are consumer goods but needed some additional information than provided in the mass media will fall to a great extent since advertising is rigid in information dissemination.

 

Markin (1979 p. 429) considered personal selling as the most important or all promotional activities in marketing of thr company’s products. He asserted that personal selling is an effective result producing promotional activities, though it is expensive to embark on. He went further and compared personal selling and advertising in the marketing of consumer goods. The need for personal selling has shifty reduces as a result of mass promotion activities like advertising, but nonetheless, personal selling provide adequate sales   assistance to the buyers. At the retails levels the sales person contact the ultimate consumer where they educate them on the product in the language understanding to each of the consumer that comes the store or those that are there in their door-to-door selling.

 

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PROMOTIONAL STRATEGY IN A SERVICE INDUSTRY (A CASE STUDY OF AFRIBANK PLC ENUGU)

PROMOTIONAL STRATEGY IN A SERVICE INDUSTRY

(A CASE STUDY OF AFRIBANK PLC ENUGU)

 

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Account Name : Chi E-Concept Int’l
ACCOUNT NUMBER:  0115939447

First Bank:
Account Name: Chi E-Concept Int’l
Account Name: 3059320631

We also accept :   ATM transfer , online money  transfer 

OR
PAY ONLINE USING YOUR ATM CARD. IT IS SECURED AND RELIABLE.

Enter Amount

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08074466939 Or 08063386834,   The Project Title  You  Selected On Our Website , Amount Paid, Depositor Name, Your Email Address, Payment Date. You Will Receive Your Material In Less Than 1 Hour Once We Confirm Your Payment.

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ABSTRACT

Promotional strategies has proved to be the only logical basis  for the sustenance  of the financial institution such a s Afribank (NIG) PLC.

The promotion mix  variables should be properly integrated in this ever  changing marketing environment. The purpose of carrying out this researcher work was to find out the problems of afribank (NIG) PLC, and recommend solutions to the problems.

Based on the researcher topic, the researcher reversed related literature to the topic, red have a  better understanding of effective promotional strategies an how they could apply to the  organisation. Research conducted revealed that for promotional strategies to be effectively and efficiently implemented the company should consider its position in the Economy of the country, the production/ service life cycle, the product strategies prancing strategies, its distributional activities and promotion  tools

Data were collected from there primary and secondary sources. A pilot survey of the population was  cindery to determine the sample size using TOPMAN formula census technique, 33 was arrived for  consumers.

In the course of the analysis, many problems which hamper the marketing  activities of afribank PLC, were identified and the major findings were centred around  the implementation o the marketing activities .

  1. the Afribank does we have goods and qualified promotion professionals
  2. there is need for maintaining high quality service that will be rendered to
  3. Afribank Nigerian PLC, promotional strategies are not effectively integrated.
  4. Afribank ‘ distribution activities are also not effectively integrated.

However , certain recommendation were given for improvement. These  recommendations also centred around marketing activities,  they include:

  1. the case company should communicate the planned marketing strategies  to all the key decision markers.
  2. they should also evelop a good and catching promotional strategies.
  3. they sued make sure that marketing strategies contribution and reflect the objectives of the company.
  4. they should maintain high service quality finally, the bank should carefully study its problem as enumerated in the project follow it’s various recommendations and implement them to action  it’s co-operate goals.

CHAPTER ONE

  • Back ground of the study 1
  • Statement of problem 3
  • Objective of the study 4
  • Formulation of hypothesis                      5
  • Significance of the study 6
  • Scope of the study 7
  • Limitation of the study 7
  • Definition of terms. 7

CHAPTER TWO

  • literature review 10
  • service an overview                                10
  • characteristics of service 11
  • can over view of marketing –

promotion  for services

  • promotional mix variables
  • advertising 16
  • personal selling 19
  • sales promotion 21
  • direct marketing                              23
  • public relation and publicity                             24
  • importance of marketing promotion 26
  • evolution of promotional strategies 28

CHAPTER THREE

  • research design and methodology 30
  • population of the study 31
  • sample techniques 31
  • research instrument used                    31
  • sample size determination                               32
  • method of data treatment and analysis 35

CHAPTER  FOUR

  • presentation analysis and interpretation of data37
  • testing of hypothesis 60

CHAPTER FIVE

Summary of the  finding recommendation and conclusion.

Summary of findings                                                        65

Recommendation                                                             65

Conclusion                                                                        67

Bibliography                                                                      69

 

RESEARCH PROPOSAL

TOPIC

Promotional strategy in a  service industry a case study of  Afri  bank PLc

OBJECTIVE OF THE STUDY

The research will here in state the objective to be accomplished through the study. The extent to which  the study meets the objective determines the success  of the project work.

Formulation of hypotheses in the envisaged  study, four hypotheses would be formulated to give focus  to the study.

SIGNIFICANCE OF THE STUDY

The different target group to which the study will be beneficial will be clearly stated.

SOURCESS OOF DATA

Data from the study will be sourced from two main sources.  Primary data and secondary data

PLAN FOR THE REVIEW OF RELEVANT LITERATURE

The research here will conduct liberty research on text books journals, magazines and other publication & related  topic to the one under study. He review will be stated in sub-heads

METHODS OF DATA  COLLECTION

The method of data  collection  in the envisaged study will involves face to f ace distribution of copies of questionnaire  of the customers and the staff of the  case  organization. The researcher will give out the copi8es and allow one week filling period after which he will collect the now filled copies for analysis.

THE RESEARCH INSTRUMENT USED

The research instrument to be used in this study will be questionnaire. The questionnaire will’ contain both close and open ended questions

METHOD OF DATA TREATMENT AND ANALYSIS

Simple statistical table frequencies and percentages will be used to analysis the data collected while square will be used in testing the hypothesis.

 

NAME: ENWEREUZO CHIGOZIE

REG NO: MK/H202/147

 

  1. marketing of airline service a case study of executive airline service EAS
  2. increasing customer patronage of marketing service through effective application of marketing concept. A case study of U B A
  3. promotional strategy in a service industry a case study of Afribank

 


CHAPTER ONE

BACKGROUND OF THE STUDY

One of the fillers  of marketing  id the provision of good and service to satisfy the needs and  wants of the consumer  at a  profit to the satisfacus of the consumer or customer is the focus  of marketing making price it right, distributed it well and position i.e. to best meet the needs of customers, you must have wasted all the marketing skills if nobody knows you have done these. Your customer will only know through promotional activities.

It becomes imperative that firms must not only create  high quality goods that meets the expectations of the  target market but tell success stories, that is , disseminate information about the  product attribute and benefits to the target market.

Engle (1983:16) defines promotion as a controlled integrated programme of communication method and materials designed to present a company and its products to prospective customers to communication need satisfying attributes. Promotion is a vital ingredient of survival and development, without adequate promotion product may not sale, where they sell their continuity is in doubt . no wonder much of the budgets of some companies is spent on promotion

However, this may involve determine the optional combinations of the promotional mix,

Advertising, sales promotion, personal selling, public relation publicity  to achieve it’s promotional objectives.

According  to onal and Nnolim (1998:9) decisions with these components of promotional mix should be consistent with other variable mix in order to accomplish the objectives of any given organisation of the company including banking industries, manufacturing industries and the producers of goods and services are were that promotion does only  inform or persuade but can strive  towards profit making through increased sales., there is a lot of  competitions in the  banking industries, and this is affecting  the patronage of Afribank. Many firm today have seen that promo tools serves as a supremacy vehicle of competition.

Meanwhile, it is because of the importance of promotion not only as a tool for informing the company that the researcher try’s to examine promotional strategy in a service industry a case study of Afribank.

  • STATEMENT OF THE PROBLEM

In as much as the world is dynamic, things  changes every passing  day  competition was not  so intensive among business  some years ago. But today because every business wants to be at  the top of the ladder, so many developments have arisen. This has lead  to tremendous technological innovations like commuters, cell phones, automatic machines and many others. The business sector devised several means to market their products and service to achieve a manful results. This manifests itself as many organisations now embrace on milliohm Naira advertising campaign, training of high rate salesman, modification of their products, innovations in service rendering all are aimed at  matching with the chafing trend are to provide products/ services that can  withstand competition and enhance profitability.

Therefore the problem of most banks with especial reference to Afribank is that they do not really know the implications o poor promotional message in their effort to market bank products/ service. And this study intends to elucidate those things especially as it affects Afribank PLC.

  1. Is the customer influenced by the any promotional strategy in the patronage of banking service?
  2. do customers receive the promotional message effective form any specific medium?
  3. do other service factors such as bank charges, availability of service and quality of service influence  customers patronage of Afribank? These and many more forms the task of this research work.

1.3    OBJECTIVE OF THE STUDY

The purpose of this research work is as follows

  1. To find out if the product promotion affects customer patronage of bank service.
  2. To measure the effectiveness of advertising in creating awareness of bank services.
  3. To determine whether promotional strategy used by Afribank increases customer patronage.
  4. to evaluate the promotional strategies of Afribank in increasing profitability
  5. to measure the impact of persona selling strategy on the marketing of bank services
  6. to recommend promotional measures to improve on the performance of Afribank.
    • HYPOTHESES OF THE STUDY

The following hypothesis  have been formulated in other to ensure in objective analysis of the study.

  1. Hoi: consumers are satisfied with the quality of service rendered by Afribank

Hoi:   consumers are not satisfied with the price chare of Afribank services.

  1. Hoi: consumers are not satisfied with the price chare of Afribank service

HO2  Hoi:   consumers are satisfied with the price chare of Afribank service

  1. HO3: Afribamk is readily and accessible in their service offering to consumers.

HO3: Afribamk is not readily and accessible in their service  offering to consumers.

  • SIGNIFICANCE OF THE STUDY

The importance or significance of the study cannot

be overemphasized. The researcher believes strange that this work will serve as a reference  point and consultative material to other banks and  would be most effective  and   efficient promotional strategy to adopt, so as to enhance customer patronage of Afribank services.

It will equally be if great benefit to readers and researchers as it may farm a base for further research an moreover it will widen their scope of  understanding and knowledge in promotion

SCOPE OF THE STUDY

This study under took an in-depth look at the effectiveness of promotional strategies in industry. Again the study was limited to Afribank operation within Enugu metropolis. Questionnaires were distributed and collected from marketers and consumers of Afribank PLC in this area

1.7         DEFINITION OF TERMS

LIMITATIION OF THE STUDY

A lot of constraints have limited the scope of this study, some of them are.

  1. FINANCIAL CONSTRAINTS inadequate financial resources is a limitation to this work be cause nwney is required in almost every aspect of this work.
  2. DISTANCE: this is another factor, there should be adequate designed time because the research have to be in the particular place of research to get respondents to  enable the research progress
  3. TIME CONSTRAINTS: limited time to execute this study comprehensively is one of the limitation of this study, adequate time for deserting this project should be properly considered for the effective smoothing of this work.
  4. inadequate co-operation of consumers: this is another hindering along to enable appropriate research work in the aspect of questionnaire, if the consumers refuse to comply in corresponding flimsy excuses like time there will be problem.

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1.8         DEFINITION OF TERMS

  1. promotional strategy: it is a controlled integrated programme of communication method and materials designed to present a company and its products to prospective customers.
  2. Advertising : a marketing functions of making know what we to sell or buy. It presents the most persuasive possible selling massage to be right prospective for the product or service at the lowest possible cost. More so, advertising must use identifies, it must not be personal it must use the maze media and it must be paid for.

3 sale promotion: this consist o all the activities aimed at  promoting immediate sale. It is designed to achieve fast sales or consumer repose.

  1. personal selling : face to face interaction with one or more prospective purchase for the purpose of making presentation, answering questions and producing orders.
  2. direct marketing: this consists of direct communications with carefully target individual consumers to both obtain an immediate response and cultivate lasting customer relationships.

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